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ProCraft — AboutIndia

We build the thingsbehind better businesses.

ProCraft is a creative technology company. We combine strategy, design and engineering to build the digital products, business systems and brands that help ambitious businesses operate better, connect with customers and grow.

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Doc — ABOUT · Rev ASheet 02 of 05Across India
A studio desk: a notebook with a teal tab, a bound book, a closed laptop and a plant
01Who we are

A product company that does client work.

A shopkeeper at the counter with the day book open beside the terminalFig. 01 — the shop we build for

Most agencies describe themselves by their service list. Ours matters less than this: we build and run our own software.

EzyResto and EzyBook are live products with paying users, uptime we’re responsible for, and support tickets that come to us. That changes how we work on client projects. We’ve already made the expensive mistakes on our own money — the underscoped migration, the feature nobody used, the integration that looked simple in the proposal. We price and plan your project knowing what those actually cost.

We work with businesses that have outgrown the setup that got them here: too many spreadsheets, a website that no longer reflects the company, systems that don’t talk to each other.

02How we work

Four habits, kept on purpose.

Specification before designYou get a written scope — features, exclusions, cost, timeline — before anyone opens a design tool. If we can’t specify it, we’re not ready to build it, and neither are you.
We talk to the people doing the workThe person approving the budget rarely knows where the process actually breaks. The person doing it three hundred times a week does.
We say noIf a project doesn’t need custom software, we’ll say so. If your timeline isn’t realistic, we’ll tell you before you’ve paid for it. Turning down a badly-fitting project costs less than delivering one.
We stay after launchSoftware isn’t finished at handover. Neither is a brand or a search strategy.
Two people at a workbench going through how the job actually runsFig. 02 — the people doing the work
03What we believe

Why ProCraft.

03.1

Strategy before screens.

We understand the business problem before designing the solution. If we can’t say what a thing is for, we’re not ready to build it.

03.2

Built around your business.

No unnecessary features, no forced templates. Solutions designed around actual workflows and the people who use them.

03.3

Design meets technology.

Visual design, UX and engineering as one discipline, not a relay race. The handoff is where most products lose their shape.

03.4

Built for growth.

A digital product should stay useful as the business evolves. We build for the version of you that exists in two years.

A support desk: a named person on a call with the ticket list openFig. 03 — support with a name
04Where we are

Built in India, for India.

A row of trade units: a worker stacking cartons, a van loading at the kerb, a teal shutterFig. 04 — the street we work on

We’re an Indian team building for Indian businesses — the retailer with three branches and one stock sheet, the restaurant growing past its first kitchen, the institute moving admissions online.

We work with clients across the country, and the same team has delivered projects abroad. Wherever the business is, the method is the same: a written scope first, and support with a name after launch.

05Start

Start with a conversation, not a proposal.

Talk to us