ProCraft — ServicesUAE

Six capabilities.One partner.

Technology, design and strategy under one roof — hire us for one, or let them work together.

Doc — SERVICES · Rev ASheet 03 of 05DXB · AUH · SHJ

Think → Design → Build → Launch → Grow. Hire us for one of these, or let them work as one system.

01Custom ERP development

Software built around the way your business actually works.

Off-the-shelf systems make you change your process to fit their assumptions. A custom ERP describes your business instead — operations, teams, data and workflows in one platform.

What it can cover

OperationsInventory, sales, purchasing and multi-branch management.
CustomersCRM — leads, pipeline, follow-up and customer history.
Money & peopleFinance, HR and role-based access.
VisibilityReporting, business dashboards and workflow automation.
IntegrationsConnecting the systems you keep to the one we build.

How we scope it

We map how the business actually runs, then write a specification — what gets built, what stays manual, what it costs, how long. You approve it before development starts.

Honest limits

Custom software costs more than a subscription and takes longer than a template. If an off-the-shelf product genuinely fits, we’ll say so. Modules are scoped to your business — we don’t claim what you don’t need.

Discuss your ERP

02E-Commerce development

Built to sell, scale and stay memorable.

An online store is a business system with a storefront. Conversion, performance and operations have to work together — or the store looks good and sells little.

What we build

Custom storefrontsProduct catalogues, cart and checkout designed around your range.
Payments & ordersPayment integration, order management and customer accounts.
OperationsInventory integration, so the store and the stockroom agree.
PerformanceMobile-first experiences, speed optimization and analytics.

How we work

Structure and merchandising first, then design, then build — measured end to end from landing to repeat purchase.

Plan your store

03Web design & development

Websites designed around your business, not a template.

Most business websites describe a category, not a company. Ours combine UX strategy, brand expression and engineering so the site says something specific — and performs commercially.

What goes in

UX & structureSitemap and messaging before visual design.
Design & brandAn interface that expresses the identity, responsively.
EngineeringPerformance, SEO foundations and CMS integration your team can run.
ConversionBuilt to be measured, not admired — analytics configured and explained.

Technology

Next.js, React, Django and Node depending on what the project needs — chosen for the requirement, not for the pitch.

Start your website

04Mobile app development

From idea to app, built for real users.

An app needs a reason to exist on a phone that’s already full. When it has one, we design and build it for usability, scalability and performance.

What we build

Customer appsBooking, e-commerce and service apps for the people who buy from you.
Business appsField and operations apps, dashboards and admin systems.
PlatformsiOS, Android and cross-platform — one plan.
The backendAPI integration and the systems behind the screen.

What’s included

Design, development, store submission and the update cycle afterwards — the part most quotes leave out.

Discuss your app

05Branding & brand identity

A brand people recognize before they read the name.

Branding is a consistent perception, not just a logo. Businesses outgrow their identity quietly — the logo from four people ago, colours from a template, nothing written down.

What we do

StrategyBrand positioning, and naming support where applicable.
IdentityLogo, visual identity, typography and colour systems.
GuidelinesWritten brand guidelines so future work stays consistent.
ApplicationMarketing collateral, digital brand systems and social media identity.

What you get

A full logo suite in every format, a defined colour and type system, written guidelines, and templates for the things you actually send.

Build your brand

06Social media management

A stronger brand deserves a stronger presence.

Social is an extension of the brand, not just posting content. Strategy, creative and consistency — so the presence compounds instead of restarting every month.

What we do

Strategy & planningSocial strategy, content planning and calendars.
CreativeDesign, copywriting, and reels and video concepts.
PublishingScheduling, publishing and community engagement.
PerformanceAnalysis and campaign support, reported in plain language.

How we report

Monthly, in plain language: what moved, what didn’t, what we’re doing next.

Plan your presence

Six capabilities. One system of record.

Start with the one that hurts most. They’re built to connect.