Digital products people use.
Websites, web and mobile apps, e-commerce — designed around the business behind them and built to be maintained.
ProCraft — Products · Brands · SystemsUAE
Digital products.Powerful brands.Smarter businesses.
We design and build digital experiences, business systems and brands that help ambitious businesses operate better, connect with customers and grow.
02What we do
One partner for products, brands and systems.
Most businesses outgrow their setup in three places at once: the software the operation runs on, the brand that represents it, and the digital products customers actually use. We design and build all three — and build them to work together.
Brands people recognise.
Positioning, identity and written guidelines, then the social presence that keeps the brand consistent every month.
Systems businesses run on.
Custom ERP, CRM and point of sale — one record across sales, stock, purchasing and accounts, built and supported by us.
03Six lines — one partner
What we build, and nothing else.
03.1 — System of recordCore
ERPSoftware built around the way your business actually works.
Inventory, sales, purchasing, CRM, finance, reporting — connected in one custom platform. Built on what we run ourselves: StockFlow is in production, not a slide.
See service03.2 — System of sellingCore
ECOMStorefronts built to sell, scale and stay memorable.
Custom catalogues, checkout, payments and order management — wired to your inventory, measured end to end.
See service03.3 — System of presenceSurface
WEBWebsites designed around your business, not a template.
UX strategy, brand expression and a CMS your team can run — fast, findable, maintained.
See service03.4 — System in pocketSurface
APPSFrom idea to app, built for real users.
iOS, Android and cross-platform — customer apps, field apps and the backend behind them.
See service03.5 — System of perceptionVoice
BRANDA brand people recognize before they read the name.
Strategy, identity, typography, colour and written guidelines — consistency wherever the brand appears.
See service03.6 — System of attentionVoice
SOCIALA stronger brand deserves a stronger presence.
Strategy, content, creative and publishing — social as an extension of the brand, not just posting. Measured, monthly, in plain language.
See service04Selected register
Built, shipped, running.
01
Plate 03 · 3 : 2
Plate 03 · 3 : 2AITM
Engineering institute — departments, admissions, results. A large site with one source of truth.
02
Plate 04 · 3 : 2
Plate 04 · 3 : 2Bin Abed
GCC cross-trade freight. 450+ vehicles, eight countries, one operation presented straight.
03
Plate 05 · 3 : 2
Plate 05 · 3 : 2The Virtual Greens
Indoor golf simulator lounge — bookings and brand for a physical venue.
04
Plate 06 · 3 : 2
Plate 06 · 3 : 2Smart Arrow
Menswear manufacturer and distributor, est. 1993 — catalogue and company site.
05
Plate 02 · 3 : 2
Plate 02 · 3 : 2BCJ
Community organisation in Jeddah — three small builds, each one run by the committee itself.
01 / 05Full register on request
05Plan of work
Six stages. Signed at each.
- 01Discover
- 02Strategize
- 03Design
- 04Build
- 05Launch
- 06Grow
- Plan of work — stage 0101
Discover
We map your business, audience, goals and where the current setup breaks — people, paper and workarounds included.
Output — the discovery mapSigned before stage 02 - Plan of work — stage 0202
Strategize
The right digital, creative and technical direction — what gets built, what stays manual, what it costs and how long.
Output — the written scopeSigned before stage 03 - Plan of work — stage 0303
Design
The experience, identity and interface — agreed on paper before development. Changes are cheap here and expensive later.
Output — the drawingSigned before stage 04 - Plan of work — stage 0404
Build
Developed to the drawing with scalable, modern technology. Changes go through the drawing, not through the chat.
Output — the working productSigned before stage 05 - Plan of work — stage 0505
Launch
Tested, optimized and deployed — your data in, your team trained, running in parallel until it holds on its own.
Output — the live productSigned before stage 06 - Plan of work — stage 0606
Grow
Improve, maintain and evolve. Support with a name and a number — we keep what we build.
Output — support, with a nameOngoing
06Where the record breaks
Four industries we already run in.
ARetail & distribution
See the referenceStock in the shop, sales in a book, accounts in a sheet.
Three versions of the truth means daily reconciliation by hand. We install one record — purchase to sale to statement — so the shop, the store and the books stop disagreeing.
Ref — StockFlow, our retail ERPIn production
BRestaurants
See the referenceOrders shouted, kitchen guessing, cash counted twice.
Point of sale, kitchen display and day-close in one system — the order the waiter takes is the order the kitchen sees and the number the owner closes on.
Ref — RestPOS, our restaurant POSIn production
CEducation
See the referenceAdmissions, results and notices scattered across offices.
One site, one source, maintained — so students, parents and staff read the same record instead of three noticeboards.
Ref — AITM, engineering instituteaitm.edu.in
DLogistics
See the referenceFleet on the road, paperwork in the office, clients in the dark.
Systems that keep the record moving with the truck — so the office and the road agree on where things are, and clients hear it from you first.
Ref — Bin Abed, GCC freightbinabed.com
07Signed by clients
Taken on the record.
Sig. 01 — logisticsDubai, UAE
The website finally matches the size of the operation. Enquiries now arrive already half-convinced.
ManagementGCC freight operator
Sig. 02 — communityJeddah, KSA
Committee members run everything themselves — that was the whole brief, and it held. We came back twice.
Organising committeeCommunity organisation
Sig. 03 — educationIndia
Results day used to be our outage day. The separate results system ended that, quietly.
AdministrationEngineering institute
Signatures on file — full references available on requestAttributed by role, not by name
Do you build custom ERP systems?
Yes. We design ERP platforms around specific business workflows, requirements and operational needs — and we run our own, StockFlow, in production.
How long does a typical project take?
Websites typically run in weeks; systems and apps are scoped in stages. Either way you sign a written scope — what gets built, what it costs and how long — before we build.
Do you provide both design and development?
Yes. ProCraft handles strategy, UX/UI design and development as one project — not a relay between vendors.
Can you build an e-commerce website from scratch?
Yes. We design and develop custom e-commerce experiences based on the business model, products and required integrations — wired to your inventory.
Do you develop mobile applications?
Yes. iOS, Android and cross-platform — for business operations and customer-facing use, with the backend behind them.
What happens after launch?
Stage 06 — Grow. We improve, maintain and evolve what we ship, with support that has a name and a number. We keep what we build.
Can we start small?
Usually the better approach. One system, one problem, one measurable outcome — then decide whether to continue.
09Start
Have an ideaworth building?
Let’s turn it into something real. Tell us what you’re building, improving or changing — we’ll help you figure out what comes next.
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Projects shipped — sites, systems and apps, live and in use.
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Countries served — India, the UAE and Saudi Arabia.
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Products of our own — StockFlow and RestPOS, run in production.