ProCraft — WorkUAE

Work we canpoint to.

Digital experiences, business systems and brands built to solve real problems. Different sectors, the same starting condition: a business ahead of the systems supporting it.

Doc — WORK · Rev ASheet 04 of 05DXB · AUH · SHJ
Logistics & freight · Dubai, UAEWeb design & development
01

Bin Abed General Land Transport

Context

Bin Abed has run GCC cross-border land transport since 2003, operating a fleet of over 450 vehicles across eight countries.

Challenge

An operation of that scale and history was represented online by a presence that didn’t convey it. In freight, where a new client is trusting you with high-value cargo across borders, credibility before first contact is commercial.

In one line

GCC cross-border land transport since 2003 — a fleet of over 450 vehicles across eight countries, presented online the way it operates on the road.

Case study

Read the full case study — Bin Abed

Hospitality & leisure · Riyadh, Saudi ArabiaWeb design & development, branding
02

The Virtual Greens

Context

An indoor golf simulator lounge — a venue category most of its market hasn’t experienced before.

Challenge

When you’re selling something people haven’t tried, the website has to do the explaining. The visitor needs to understand what the experience is, who it’s for and why they’d book, before they’ll consider it.

In one line

An indoor golf simulator lounge in Riyadh — a venue category most of its market hasn’t experienced before, explained and sold by its website.

Case study

Read the full case study — The Virtual Greens

Garment manufacturing & distribution · Jeddah, Saudi ArabiaWeb design & development
03

Smart Arrow (Al Sahm Al Dhaki Trading Co.)

Context

A men’s garment manufacturer and distributor operating since 1993.

Challenge

A B2B manufacturer selling to wholesale buyers and retail partners — an audience that evaluates on capability, capacity and reliability, not consumer appeal.

In one line

A men’s garment manufacturer and distributor operating since 1993 — positioned online for the trade buyers who evaluate on capability, not consumer appeal.

Case study

Read the full case study — Smart Arrow

Community organisation · Jeddah, Saudi ArabiaWeb development, custom platforms — three projects
04

Bhatkal Community Jeddah (BCJ)

Context

A community organisation serving a large expatriate membership, operating in English and Urdu.

Challenge

Community organisations run on volunteer time. Anything requiring technical skill to maintain stops being maintained. Everything had to be manageable by non-technical committee members.

In one line

A community organisation serving a large expatriate membership in English and Urdu — three separate builds, each solving one specific operational job.

Case study

Read the full case study — BCJ

Higher education · IndiaWeb development, custom systems
05

Anjuman Institute of Technology & Management (AITM)

Context

A VTU-affiliated engineering institute with departments, admissions, results and continuous news output.

Challenge

Institutional sites serve several audiences at once — prospective students, current students, parents, faculty, regulators. Each wants something different and each will leave if they can’t find it. Traffic also spikes hard and unpredictably around results.

In one line

A VTU-affiliated engineering institute with departments, admissions, results and continuous news output — a large site with one source of truth.

Case study

Read the full case study — AITM

Our own software · In productionProduct design, development, ongoing operation
06

RestPOS & StockFlow

Context

Not client work. Two products we built, own, ship and support.

The products

RestPOS — restaurant point of sale: order management, kitchen display, billing, reporting. StockFlow — retail ERP: inventory, purchasing, sales, reporting, built module-first.

In one line

Not client work. Two products we built, own, ship and support — a restaurant point of sale and a retail ERP, both in production.

Case study

Read the full case study — RestPOS & StockFlow

Recognise your business in any of these?