11
88 Total
Why it matters hereFor Indian brands selling direct to customers: one brand's range, with the catalogue, cart and account area built around it rather than around a template.
02Project snapshot
Build
Direct-to-customer storefront
Market
UAE, priced in dirhams
Scope
E-commerce, brand and art direction
Outcome
Result pending — client-confirmed
Plate 01 — the storefrontFig. 01 — a Thai cosmetics brand, sold direct in the UAE.Live at 88total.com
04Site architecture
Built around the catalogue.
88total.com
Shop
- Lotion
- Soap
- Underarm cream
Discovery
- Search
- Wishlist
- Compare
Account
- Register and sign in
- Cart and checkout
Brand
- Identity
- Art direction
05Deliverables
What we delivered.
01E-commerce storefront
Catalogue, cart, checkout and accounts in one build.
02Category structure
Lotion, soap and underarm cream, each with its own route.
03Discovery tools
Search, wishlist and product comparison.
04Capture and social
Newsletter signup and Instagram Shop integration.
05Brand and art direction
The look the storefront is dressed in.
06Technology
The build.
Platform read from the live site, not a representative stack.
PlatformWordPress
CommerceWooCommerce
MarketAED pricing
ChannelInstagram Shop
07Result
Pending — client-confirmed metric
We publish results when the client confirms them — not before.
BeforeA brand without a counter of its own
AfterA storefront that sells direct